Flat lay photo of a body pillow that looks like an A&W Chicken Tender. The pillow is surrounded by a heart-shaped box filled with A&W sauces and Chicken Tenders.

2/10/21 - A&W Wants To Make Chicken Tender Lovin’ Not Chicken Sandwich War

Nostalgic restaurant chain celebrates Valentine’s Day with sensual suite of offbeat gifts 

LEXINGTON, KY, February 10 – A&W, the 100-year-old restaurant chain known for unbeatable root beer floats and the invention of the beloved bacon cheeseburger, is calling a truce to the Chicken Sandwich War this Valentine’s Day and encouraging humanity to make Chicken Tender Lovin’ with a sensual suite of offbeat gifts instead. The theme? A&W’s Hand-Breaded Chicken Tenders, of course.

Starting on February 10th, chicken tender fanatics can enter to win one of several “Tender Lovin’” products via A&W’s Instagram, Facebook, and Twitter accounts, or by submitting an entry form at awrestaurants.com/tender-lovin. The sweepstakes ends on February 17th. Official rules are available HERE.

Up for grabs is a Hand-Breaded Chicken Tender Body Pillow, an oversized piece of literal comfort food that makes a perfectly plush companion for those spending Valentine’s Day without a sweetheart to snuggle up with. 

There’s even a tin of mouth-watering Tender Lovin’ Lip Balm made with REAL A&W fryer oil that tastes just like a fresh basket of Hand-Breaded Chicken Tenders. Guaranteed to keep your lips kissably smooth and put your Valentine in the mood for some hot...steamy...A&W.

All those bighearted vibes are commemorated in a Psychedelic Anti-Chicken Sandwich War Poster made to inspire everyone to put down their buns and spread a little Tender Lovin’. 

After all, Valentine’s Day or not, what the world needs right now clearly isn’t another overhyped sandwich. What the world needs now is love. Sweet, Hand-Breaded Chicken Tender love.


Additional creative assets, including high-res photos, are available for your use right HERE.
For more information, please contact Liz Bazner at [email protected] or 859-721-1329.