Dr. Allen Wright listening to Rooty's heart with a stethoscope

11/17/22 - A&W’s ‘Curdiologist’ Has Cure for What Ails You: Sriracha Cheese Curds

LEXINGTON, Kentucky – A first in both marketing and modern medicine, A&W Restaurants has enlisted the world’s only board-certified Curdiologist in order to refute dubious assertions that deep-fried cheese is a non-essential part of a robust human physiology.

Dr. Allen Wright, a frequent New England Journal of Medical Malpractice contributor with nearly 20 days of experience, appears in a series of highly informative TikToks and Instagram Reels to promote the many benefits of A&W’s Sriracha Cheese Curds.

Made with 100% Wisconsin White Cheddar and just the right amount of spicy sriracha kick, A&W’s Sriracha Cheese Curds are a fan favorite back for a limited time only (November 2022—January 2023). According to Dr. Wright, failing to maintain a diet high in A&W Sriracha Cheese Curds could result in an array of unpleasant side effects.

“These are serious afflictions,” said Dr. Wright. “I’ve seen curd-deficient patients develop everything from Hoof Hands to Super Long Chest Hair. It’s no laughing matter.”

The spots, produced by agency Cornett and their growing in-house content creation team, will be rolling out in the coming weeks on official A&W social media accounts.

“We’ve always said that A&W Sriracha Cheese Curds are good for the heart in their own special way,” said Liz Bazner, Senior Director of Marketing at A&W. “Getting a second opinion from a respected Curdiologist like Dr. Wright just seemed like the responsible thing to do.”

All of A&W’s Curdiologist videos, as well as hi-res promotional photos, are available for use HERE.

For more information, please contact Liz Bazner at [email protected].


About A&W

Now in its 103rd year, A&W is America’s oldest franchised restaurant chain. Known for its All American Food, as well as Root Beer that is made fresh in each restaurant and served in frosty mugs, there are more than 900 A&Ws in the U.S. and Asia.

Visit www.awrestaurants.com and www.awfranchising.com for more information.